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Stephen J. Bartell Stephen Bartell started with Paymentflex
Technologies, LLC in 2005 to support sales and
marketing to an expanding list of targeted financial
institutions. His role includes developing sales and
communications strategies, contacts and materials
for Paymentflex®, targeted for the various
issuers/lenders that are Stephen sees the genuine innovation that Paymentflex® represents as a "win-win-win" for issuers, their customers and regulators/consumer advocates. He agrees with those who call it "disruptive and transformational," believing it will revolutionize lending just as Co-Branding has done in the credit card industry. Stephen is a graduate of Lehigh University, with a Bachelor of Science in Business Administration & Marketing. He is the proud father of son, Andrew, sings bass with the Westchester Chordsmen a cappella barbershop chorus and lives in and works from Larchmont, New York, USA. |
25 Years of Experience Stephen's background in credit card began in 1985 when he developed and introduced the first major sports affinity card, the New York Giants VISA. He then did developmental work for General Motors (which led to the GM MasterCard 4 years later). Recruited by MasterCard International in 1988, he devised the strategy for co-branding, sought and received management and Board support, designed the sales, marketing and PR plan, developed award-winning sales/educational materials, trained staff and launched the initiative. After 2 years, MasterCard's market share loss flattened and reversed for the first time in 17 years. By 1995, Affinity and Co-branded cards represented 49% of cards and 51% in Gross Dollar Volume (GDV), up from less than 10% in 1988. Stephen was a spokesperson/subject expert for co-branding and was a sought-after speaker for industry forums and for interviews with the industry & consumer media, worldwide. Stephen's business experience covers a broad spectrum of marketing, advertising, public relations, sales promotion, corporate branding, and sales across a wide variety of highly-competitive product and service markets. His packaged-goods training provides a solid foundation for his “out-of-the-box” perspective of any marketing challenge. His track record of dramatic, break-through accomplishments is noteworthy. His early career was with top New York advertising agencies, working on all aspects of new product development for a variety of clients, including: Clairol, Prince Tennis Racket, Sterling Drug, Hills Bros. Coffee, Cheseborough-Pond's, Ore-Ida Foods, TIME Inc. (LIFE Magazine). |