The industry had profit success in the last 5+ years by growing in a
declining interest rate environment.
HOWEVER, the industry has consolidated, been distracted by technology issues,
resigning itself to commoditized products and penalty pricing.
There is also an apparent inability to reduce/replace a dependency on:• 0% introductory offers
• balance transfer incentives
• reward / spend / card technology programs
Regulatory and consumer advocacy concerns (and “noise”) have reached new levels.
The credit card industry has matured.Few new opportunities for differentiation exist... ENTER Paymentflex®