Increases Account Acquisition
Completely new message - “Cardholder Empowerment”
Cardholder CHOICE, CONTROL, FLEXIBILITY & SAVINGS
Promote highest benefit to all your customers
Promote savings benefit that outperforms competitor's reward programs
Savings Benefit is reward for responsible behavior
Responsibly addresses request for lower interest charges from all customers
Higher response rates
Leads to lower acquisition cost
Higher approval rates
Attracts a higher share of low-risk revolvers
Great product to sell in retail or via telemarketing
Easy to sell ... sales forces enjoy selling positive message
